Netflix had launched the ad-supported plan in November 2022 by mentioning that 40% of all the sign-ups usually come from these ad-supported plans in the countries where they are available.
A data from research firm Antenna released a data which reveals that the majority of gross subscribers added to the streaming industries were due to these as-supported plans in the fourth quarter. Netflix has also announced the launching of an in-house advertising technology platform by the end of 2025, by offering clients to buy ads in new ways and better engage with users.
The company also declared that it would team up with trade Desk, Google Display & Video 360 and ad-tech firm Magnite who will be joining Microsoft to accelerate the automated ad buying.
Netflix’s ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discovery’s streaming service Max and $7.99 for Walt Disney’s Disney+.
Netflix also said on Wednesday, that it will be streaming two National Football League gamed on Christmas Day this year.